National Association of


State Motorcycle Safety Administrators

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Ray Pierce – SMSA Chairperson




Ray Pierce was trained as an instructor in 1990. In 1998 motorcycle safety became his full time profession.  Since his initial training he has been an instructor in several curricula, a Senior Instructor, Mentor Instructor, Trainer and Program administrator. Contributions of note include writing and field testing curricula and QA programs, serving several years on multiple SMSA committees and being a member of the TWG that created the Model National Administrative Standards for Motorcycle Rider Training Programs.  He currently manages the Missouri Motorcycle Safety Program as well as chairing the Missouri Motorcycle Safety Coalition.











Chad Teachout - Vice-Chairperson and Central Region Representative

Chad Teachout has been the motorcycle program coordinator for MI’s office of highway safety planning since 2012.  In that time he has been an active participant in the SMSA at conferences and on our subcommittees.  Chad spear headed creative initiatives in Michigan to address the low endorsement rate (Shadow Rider), the low use of high visibility gear (vest giveaway) diminished law enforcement interaction with motorcyclists (LEAK) and the 2016 NHTSA assessment of MI’s comprehensive program.  As a certified contractor and a MSF certified rider coach he brings a positive attitude, sharp mind and a sense of humor to the table.  Chad is always putting his hand out to bring more people to the table to build a better understanding of the challenges facing the traffic safety community.




















Paul Graves - Secretary and Eastern Representative

Paul Graves, SMSA Eastern Region Representative, has been an avid motorcyclist since graduating from high school 1975. In 1992 he became an MSF certified Instructor/RiderCoach and worked as an instructor for the Vermont DMV Rider Education Program on a part-time basis until becoming the State Program Coordinator in 2002. In the fall of 2002, Mr. Graves became certified as Vermont's first RiderCoach Trainer. Mr. Graves has worked with the Motorcycle Safety Foundation (MSF) developing the Rider Skill Test (RST) and recently worked with MSF to integrate the RST into the BRC 2014 evaluation.







Edith Peters- Treasurer and Member At Large

Edith Peters  was a motorcycle officer assigned to the traffic unit and traffic homicide unit for 6 years while working as a Coral Springs Police Officer in South Florida. It was there that she worked her first fatal Motorcycle crash and began taking motorcycle safety more seriously. After retiring in 2011, she began a career at the Florida Department of Transportation (FDOT) as the motorcycle safety program manager. As the program manager she is responsible for leading Florida’s Motorcycle Coalition, educating Florida’s motorcyclist on safety and educating other Motorists about sharing the road. She works closely with the Florida Department of Motor vehicles who houses the rider training program in Florida (FRTP) and other motorcycle safety partners with the goal of making Florida roads safer for motorcyclists.






Glenn Davis - Western Region Representative


Glenn Davis is the Highway Safety Manager for the Colorado Department of
Transportation (CDOT) in the Governor’s Highway Office. Glenn’s involvement in motorcycle safety includes Colorado State Director of Motorcycle Safety, former Secretary, Chair and current Vice Chair of the Colorado Motorcycle Operator Safety Advisory Board (MOSAB). Glenn was instrumental in legislative development of the MOSAB and the mission and vision of the MOSAB.

Glenn has been riding motorcycles since 1973 and has owned at least one motorcycle
since he began riding. Glenn has completed Motorcycle Safety Foundation (MSF) basic
rider training multiple times as well as MSF RiderCoach training. Glenn completed and analyzed curriculum and practical training of MSF basic training, MSF & Evergreen three wheel motorcycle training and California Motorcycle Operator Safety Training for inclusion in to Colorado motorcycle training.

Glenn was a panel member of Model National Administrative Standards for Motorcycle
Rider Training Programs Administrative Standards that were created to establish
minimum acceptable level of operation for Motorcycle Rider Training programs.
Glenn is responsible for securing and programing funding obtained from National.

Glenn has facilitated two NHTSA motorcycle technical assessments for the State of
Colorado. Glenn has participated in the NHTSA motorcycle technical assessments for
the states of Maine, Nevada, Washington and Virginia .

In addition to motorcycle safety, Glenn’s areas of responsibilities include Impaired
Driving, Police Services, Young Drivers, and Speed Enforcement.

Glenn served on the Colorado Peace Officer Standards and Training (POST) curriculum
committee, State Emergency Medical and Trauma Services Advisory and Colorado Prevention
Leadership Councils.

Glenn is former chair and vice-chair of the Colorado Task Force on Drunk & Impaired
Driving, former secretary and parliamentarian of the Colorado State Traffic Records
Advisory Committee and the CDOT representative on the Colorado Persistent Drunk
Driver Committee and Colorado Teen Driving Alliance

Glenn represents the CDOT on the Governor’s Marijuana Working Group, Marijuana

Education Oversite Committee and POST Marijuana Working Group.



Jennifer Goodrich - At-Large Member


Jennifer has over 20 years experience with Wyoming State Government and accepted the position as the state’s Motorcycle Safety Program Administrator in 2015. In 2018, working with the program’s leadership team, she successfully transitioned to the updated version of the Motorcycle Safety Foundation (MSF) curriculum and implemented the MSF eCourse to help facilitate training throughout the state.
In addition to increasing program visibility statewide, she is committed to promoting safe motorcycling and building relationships with the motorcycling community on a national level.














Lawrence Crowe - At-Large Member



Jay Jackson – Individual Members’ Representative

In the spring of 1986, Jay became a motorcycle safety instructor and his future in rider education started in earnest. Over the next 10 years, he served as a site coordinator/administrator and became a motorcycle license examiner. In 1996, he was asked by ABATE of Indiana to become the State Director of their Motorcycle Safety Division (a title he holds to this date). Jay left a lucrative and prestigious position as administrator for a large medical practice, originally thinking that it would be a two to three year sabbatical. 20 years later, he's still there.

Under his direction, the program quickly expanded and more than doubled the number of sites, ranges and riders trained. With about 7,000 students enrolled annually, this was larger than a number of state programs.
Jay became certified as a Chief Instructor by the MSF in 2000 and has conducted and assisted in numerous training courses in several states. He also served on the Advisory Committee for the Indiana Motorcycle Operator Safety Education Program for many years.

Jay has attended countless regional, national, and international meetings and conferences related to motorcycling and motorcycle safety. He has developed an extensive network of friends that are motorcycle safety professionals. He maintains regular contact with program coordinators from several states, motorcycle safety instructors/rider coaches nationwide, numerous governmental agencies, the motorcycle industry and countless motorcycle groups, clubs and organizations (and of course, individual riders).



Bobbie Carlson - Supporting Member Representative


Bobbie Carlson started her career in Motorcycle Safety by implementing a Motorcycle Safety Program into a high school in Pennsylvania.  She then moved into management of State Motorcycle Safety Programs.  She became the State Coordinator in Pennsylvania, on the staff of Millersville University.  Bobbie went from PA to the Motorcycle Safety Foundation in CA where she managed the Training Standards Department and the Train-the-Trainer Team, as well as working on the team that field tested and rolled out the BRC.  From MSF, Bobbie moved back East to work with Federal Contractors to provide traffic and motorcycle safety training for the Military Services.  For Cape Fox Professional Services, she rolled out a traffic and motorcycle training program in Europe.  She then returned full circle to State Program Management in Pennsylvania, still under Cape Fox.  She is now serving as the Program Manager of the CMSP in CA, working for Total Control Training.   Bobbie attributes her growth, development and change in perspective on Motorcycle Safety to being part of a team that provided motorcycle training to our warfighters.  In her continuing career, she has had the opportunity to work in all aspects of Motorcycle Safety training. 





Sunshine Beer - Ex-Officio



Sunshine Beer is the Director of the Idaho STAR Motorcycle Safety Program. She has been involved in motorcycle safety and rider education since 2003 as an instructor, mentor instructor, instructor trainer, and program administrator. Sunshine served as the STAR Program’s Training Manager from 2008 to January of 2015 before being promoted to the program’s director. Sunshine is an active member of Idaho’s State Highway Safety Plan Motorcycle Safety Partners focus group and recently accepted an invitation to serve on the Idaho Traffic Safety Commission.

Sunshine has been a voting member of the SMSA for several years and served on the SMSA’s Executive Committee (EC) for two years as the Western Region Representative and EC Secretary. During her term on the EC, she played an active role in driving many positive changes within the organization, including negotiating the hiring of Highway Safety Services, LLC and Brett Robinson to manage to the SMSA. Additionally, Sunshine led the Bylaws Committee that drafted the current version of bylaws which allow greater inclusivity and a voice for supporting and individual members.

Sunshine is the co-author of several of STAR’s eight courses and can also be credited with helping Idaho STAR to become one of only two basic rider training programs to be formally evaluated and recognized by the SMSA as meeting the NHTSA Model National Standards for Entry-level Motorcycle Rider Training. Sunshine has also created and delivered leadership and professional development workshops and training seminars for a wide range of audiences both at the local and national levels.

Sunshine’s goals are to lead others to knowledge, encourage thought and action, inspire excellence, and change the world and save lives, one motorcycle rider at a time. Her background as an instructor, trainer, program administrator, and former EC member gives her the broad perspective on motorcycle safety and the comprehensive skill set of a leader and expert in the industry.






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